How many keywords should you optimise a web page for?

How people find my blog from search engines... Getting listed on Google’s first result page is the goal of any SEO campaign. If you have taken the time to find the best keywords for your website, you probably have a very long list.

That automatically leads to the following question: how many keywords should you optimise a page for? The answer to this question is simple: one.

A single web page should not be optimised for more than one keyword. Of course, that keyword can consist of several words, for example “buy inexpensive golf shoes”.

If you have optimised one of your web pages for that keyword (it’s actually a key phrase) then you should not optimise the same page for other keywords.

It is much better if a web page is highly relevant to one keyword than somewhat relevant to many search terms. If you concentrate on one keyword per page then it is much more likely that your web page will get a top listing on Google for that keyword.

If you also want to get high rankings for your other keywords such as “brown golf shoes”, “golf shop” or “golf equipment” then you should optimise other pages of your website for these keywords.

You will get the best possible results if you optimise different pages of your website for different but related keywords.

How to optimise a web page for your chosen keyword

When you optimize a web page for a keyword, it’s important that the right elements of your web page contain the keyword in the right frequency.

In addition to the elements of your web page, you will have to work on the links to your website so that your website can get a page one ranking on Google.

Optimise for one key phrase, get high rankings for many keywords

You should always optimise your web pages for a very targeted keyword that consists of many words. A keyword that consists of many words is called “key phrase”. This has several advantages:

It’s much easier to get high rankings for targeted key phrases because the competition is not as fierce as the competition for one word key words.

Key phrases attract much more targeted website visitors. People who search for “golf” might be interested in magazines, clubs or even a car. People who search for “buy inexpensive golf shoes” are looking for inexpensive golf shoes and they are ready to buy.

By optimising your web page for a key phrase, you automatically optimise your web page for the parts of that key phrase. For example, your web page will automatically be optimised for “golf shoes”, “inexpensive golf shoes” and other keywords if you optimise your page for “buy inexpensive golf shoes”.

Optimise one web page for one keyword and optimise as many pages of your website as possible for different but related keywords. In this example, optimise different pages of your website for “buy inexpensive golf shoes”, “find the perfect golf club”, “country club”, “golf sport information”, “golf carts”, etc.

The more pages you optimise, the better. If many pages of your website have been optimised for many related keywords then your website will look relevant to the topic of your keywords (in this example: “golf”). If search engines think that your website is relevant to a special topic then it will be easier to get high rankings for the individual keywords.