SEO Melbourne Blog
What is this site you ask? The SEO Melbourne Blog (or Melbourne SEO Blog if you like) exists as a for a number of reasons:
We are an SEO agency based in melbourne, and it was primarily thought of to be a marketing tool for our business. But not to generate leads even though it does. It was created to be a tool to educate potential clients and others about the service and to give an understanding of what is good and what is bad.
Why? It’s purely selfish really. It’s because it is actually is much easier to work with clients and provide an SEO service if they know a bit about the service and what is involved.
The idea behind the blog has evolved a bit and now includes some tutorials (and more to come) to help out those just starting out online and people who want to do a bit of their own work It won’t benefit you as much as a high quality SEO service, but it will put you ahead of 95% of the other businesses online.
Yes, we are also an SEO service provider and would love to do your project, but hopefully the information in this site will give you a head start and help you make a good decision in selecting a service provider or assist you in helping your self.
Search Engine Optimisation Basics
Before you hire any anyone (or a company), or even if you are thinking of doing it yourself, you need to know the basics. Understand what Search Engine Optimisation is, the fundamentals of how it works and different industry terminology.
If you are looking to do it yourself, then it’s pretty obvious you need to start with the basics. But, it is also very important if you are hiring an outside SEO firm to do it. The reason? Because of the rapid growth in the SEO industry, it has attracted all types, particularly in the last few years. If you understand the fundamentals of SEO, you will know if you are getting what you’re paying for, whether it’s being done right, and that your business is not going to get hurt down the track.
Also, probably most importantly, work out whether it is going to give your business the return that it needs to justify the expense.
Start here > >
Would you like to do some of the work yourself?
Honestly, a good experienced SEO professional will do a better job. But, we can show you a few things that will put you ahead of 95% of your competition. This is because most sites out there have paid little to no attention to SEO, and half the ones who have, have done a bad job of it.
In our tutorials, we are going to show you the basics from initial keyword research, to more advanced things like link building techniques. We will also give you some pointers on what not to do so you can avoid any nasty surprises.
It is aimed at the SME owner, not the SEO professional. It is intended to give the basics to someone with no knowledge of search engine optimisation, and give them some practical advice that they can implement immediately.
Start here > >
Selecting a SEO Service Provider
Every company you speak to is going to tell you they are the best at what they do and and they will have some pretty compelling reasons as to why. Know what questions to ask, and what to look for when selecting a service provider.
SEO can be a substantial investment. You need to make sure that you are going to get your money’s worth and that you are not going to face any issues in the future when the next big Google update occurs. For more help in finding the right SEO consultant in Melbourne, try the page below and read through the service providers section.
Find out more > >
The Basics Condensed: In a rush? Try these first…